Coming soon to iPhone

Stop scrollingin bed.Wake up less tired.

Meet Noodle, a dramatic little koala who only falls asleep when you put your phone face down. Pick it up at 1am and Noodle will have opinions.

Download on theApp Store

11:14 PM

Shh.

Phone face downNoodle is asleep

7h 48m0 wake-ups. Smug.

“We said 11pm. It is 1:47. I am filing a complaint.” “Is it pajama o'clock yet? Asking for me.” “I slept like royalty. Rested. Radiant. Slightly smug.” “No rush. Whenever you are ready.” “I have opinions now. Mostly about bedtime.” “Why are we awake??”

The one rule

Phone down, Noodle sleeps.
Phone up, Noodle doesn't.

No sleep lectures, no guilt charts. Just a small, fluffy consequence you'll actually feel at 1am. It turns out the best screen-time limit is someone very dramatic who's counting on you.

zzz… (do not disturb)

It is 1:47. I am filing a complaint.

Phone face down · 11:14 pm

How it works

Four steps. One sleepy koala.

01 · WIND DOWN

A short ritual. No lectures.

Pick a few grown-up habits: Do Not Disturb on, alarm set, one thing off your mind, phone face down. Tick them off and Noodle starts yawning.

02 · FACE DOWN

Lights out. Koala snoring.

Say goodnight, flip your phone over and you both drift off. Soft rain or ocean if you like. Noodle uses the motion sensor, nothing else.

03 · THE 1AM TEST

Pick it up? Noodle notices.

Reach for one more reel and Noodle wakes up. Outraged. Very dramatic about it. Turns out guilt works better when it's fluffy.

04 · GOOD MORNING

Wake up to a new dream.

See how the night went, keep your streak and collect the dream Noodle had, written in its own dry voice. Great nights dream rare ones.

Grow together

Every good night, Noodle grows up a little.

Hatch an egg on day one. Sleep well and watch it go from baby to Dream Master, one night at a time.

Baby

Hatches night one

Kid

3 good nights

Teen

10 good nights

Grown-up

21 good nights

Dream Master

60 good nights

Missed nights never undo progress. Noodle just sulks a little.

Dream cards

Good nights come with souvenirs.

Every morning Noodle tells you what it dreamt. Collect them all, then share the best ones to your Story.

Rare dream

Royal decree

I was crowned queen of bedtime. First law: phones sleep face down. Second law: snacks.

The wardrobe

Dress for bed. Obviously.

Earn Moon Drops for every good night and spend them on outfits. Noodle will act like it doesn't care. It cares.

Calm, not naggy

Everything a bedtime needs. Nothing it doesn't.

Gentle bedtime nudges

A heads-up before bed, in Noodle's voice. Polite at first. Increasingly theatrical if you ignore it.

Breathe with Noodle

Short breathing exercises for busy brains, with real singing bowls.

Sleep sounds

Rain, ocean, fan and more. Loops all night so you don't have to.

A forgiving streak

One missed night a week is on the house. Life happens. Noodle gets it.

Private by design

Your nights, notes and dreams stay on your phone. No account needed.

Bedtime Buddy

Two phones down. One sleepy koala.

Pair up with a partner or a friend and share a koala. It only falls asleep when you're both off your phones, so nobody gets to be the one still scrolling.

See when your buddy's phone goes down, live.
If one of you picks up, the koala wakes. Awkward.
Preset messages only. No chat, no feeds, no pressure.

Both phones downAsleep since 11:02 pm

Pricing

The sleeping is always free.

Tucking in, Sleep Mode and growing up never sit behind a paywall. Premium is for the extras.

Noodle

Free, forever

Your own koala, from egg to Dream Master
Wind-down ritual and Sleep Mode
Morning report and streaks
3 sleep sounds

Noodle Premium

$49.99 a year with a 7-day free trial, or $9.99 a month

The full dream card collection
Every sound and breathing exercise
Premium outfits
Weekly sleep insights

Questions

Asked by night owls.

When can I get Noodle?

Very soon, on iPhone. Join the waitlist and you'll get one email the day Noodle lands on the App Store.

How does Noodle know my phone is face down?

It uses your phone's motion sensor. No camera, no microphone. When the phone lies face down and still for a few seconds, Noodle falls asleep. Picking it up or leaving the app wakes Noodle up.

Do I need to keep the app open all night?

Yes, that's the deal. Tuck Noodle in, put your phone face down and leave it. Charging overnight is a good idea.

Is it free?

Yes. Your koala, the wind-down, Sleep Mode and growing up are free for good. Premium adds the full dream collection, every sound, premium outfits and insights for $49.99 a year (with a 7-day free trial) or $9.99 a month.

What about Android?

iPhone comes first. Android is on the list. Join the waitlist and we'll tell you when it's ready.

Is Noodle a medical app?

No. Noodle is a wellness app that helps you build a calmer bedtime habit. It doesn't diagnose or treat anything. If you're struggling with sleep, please talk to a doctor.

What happens to my data?

Your nights, notes and dreams stay on your phone. We don't sell data or show ads. Read the full privacy policy.

Join the waitlist

Tonight, let someone else be dramatic about bedtime.

Be first to meet Noodle when it lands on the App Store.